Privacy Policy

Who we are

Kefiplant inc., 2120 Joseph-St-Cyr, Drummondville, Quebec J2C 8V6, Canada, is responsible for the personal information collected through kefiplant.com. This policy follows Quebec's Act respecting the protection of personal information in the private sector (Law 25), Canada's PIPEDA and, for visitors in Europe, the GDPR.

Person in charge of personal information

Questions, requests and complaints can be sent to our person in charge of the protection of personal information Maryse Labarre, at maryse.labarre@kefiplant.com.

Information we collect

Information you give us: name, email, company, country, job title, the ingredients you are interested in and your messages, when you request samples, contact us, download a guide or subscribe to our newsletter.

Information collected automatically, only with your consent: pages visited, device and browser type, approximate location, how you arrived on the site (campaign, referring site) and anonymized interaction recordings.

Why we use it

To answer your requests and send samples or documentation; to send you emails and production insights you agreed to receive (you can unsubscribe at any time); to understand which content is useful and improve the site; to measure the effectiveness of our communications.

Who we share it with

We do not sell your personal information. We use service providers that process it on our behalf: Klaviyo (email and forms), Google (Analytics, Tag Manager, Ads), Microsoft (Clarity), and our hosting and database providers. Some are located outside Quebec, mainly in the United States; we assess their protection before any transfer.

How long we keep it

Requests and contact information are kept for as long as our business relationship requires, then up to 3 years after the last interaction. Analytics data is kept according to each tool's retention settings (14 months maximum).

Your rights

You may access, correct or delete your information, withdraw your consent, ask for a copy in a structured format, or object to its use. Write to maryse.labarre@kefiplant.com; we answer within 30 days. You may also file a complaint with the Commission d'accès à l'information du Québec, or your local data protection authority.

Cookies

Non-essential cookies are off until you accept them. You can accept all, decline, or choose by category in the banner, and change your choice at any time through the “Cookie settings” link at the bottom of every page. Your choice is kept for 12 months.